Building 0→1 Products (Moniify)
Built 3 products from zero and led 20+ hybrid team in a next-gen business media startup. Each product addressed a distinct audience and market opportunity.
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Anna Barto
Product Manager · Content, Media & AI
Ex-Google & YouTube. I do my best work where there's no playbook.
Worked with
Case Studies
Selected work in strategy, discovery, experimentation, and 0→1 building.
Custom Airtable App (Moniify)
Designed a low-code Airtable app that automated 10K+ annual handoffs across 700+ video workflows, connecting internal teams and agencies in real time.
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AI Dubbing Experiment (Google)
Led Google's early AI-dubbing experiment for developer content, testing multilingual synthetic audio using Universal Translator. AI dubbing achieved 3× higher adoption than subtitles.
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Developer Audience Insights Study (Google)
Designed and ran a 387-response user study (≈95% confidence for 210k UMV), revealing audience needs that doubled reach and boosted engagement 20%.
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Cross-Platform Delivery & Discoverability (Google)
Built the delivery and discovery system for Google's Search Off the Record podcast. Discoverability experiments drove 146% and 247% increases in downloads.
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Creator Crowdfunding Product Discovery (YouTube)
Led a hypothesis-driven discovery on creator crowdfunding, combining SQL data mining with global market research.
Read Case Study →AI Builds
Selected projects in RAG, LLM pipelines, and AI-assisted development.
Personal AI DJ
YouTube Music has no AI DJ feature, so I built one. It enriches songs with mood descriptions via GPT, web search, and Last.fm, stores embeddings in Supabase, and retrieves matches from natural language queries.
AutoFlow
Automation tools have an onboarding blank canvas problem. AutoFlow addresses it with a two-call LLM pipeline: a classifier validates input, then a generator suggests personalised workflows based on role and tasks.
annabarto.com
An experiment in using AI tools across an entire full-stack website build. Wireframe with ChatGPT, interface design in Magic Patterns, code and testing with Claude Code, deployment via GitHub Actions.
Writing
My thoughts on product, media, AI, and the things I'm curious about.
AI Tools
Featured
How I Built This Site Using AI
What worked, what broke, and what I didn't expect. A detailed exploration of building this portfolio site using AI tools across the full process.
AI Architecture
I Built an AI Onboarding Prototype. One LLM Call Wasn't Enough.
A PM's build log for an LLM-powered onboarding prototype: why a single call wasn't enough, and what it took — prompt iteration, input design, and a two-call architecture — to get output worth trusting.
AI Architecture
I Don't Use Spotify. So I Built My Own AI DJ.
Spotify launched Prompted Playlists. I don't use Spotify. So I built one for YouTube Music instead. A build log covering missing APIs, LLMs that don't know obscure music, and the enrichment cost that nearly derailed the whole thing.
AI Architecture
6 Levers to Bring Down the Cost of Running an AI Product
Tokens in, tokens out, you pay for both. Here are six concrete levers — from prompt caching to model routing — to cut the cost of running an LLM-powered product without sacrificing quality.
Product Management
When Creative Work Is Product Work
A producer's path to product management, exploring how creative production and PM share the same core loop: understand, design, ship, learn, and iterate.
AI Architecture
It Looks Like ChatGPT Learned to Count. It Didn't.
LLMs seem much better at counting, but the real story is the shift toward hybrid, tool-augmented AI systems that delegate computational tasks strategically.
MLOps
How Does a 'Normal' Company Actually Implement Generative AI?
Exploring how MLOps platforms like Vertex AI bridge the gap between theory and implementation, enabling ordinary businesses to operationalize generative AI.
AI Strategy
AI Disruption Risk Framework
A practical framework for evaluating organizational AI vulnerability, emphasizing that successful AI strategy requires understanding where disruption threatens your competitive position.
Some of my essays are also published on Medium.
Capabilities
A snapshot of the product skills and experience I bring to teams turning ideas into real products.
Product Strategy & Discovery
Product Strategy & Execution, Hypothesis-Driven Discovery, User & Market Research, Experimentation
AI & 0→1 Building
AI Strategy & Prototyping, Applied AI Architecture, 0→1 Product Building, AI-Assisted Development
Media & Growth
Creator Ecosystems & Monetization, Content & Media Platforms, Growth Strategy, Go-to-Market Strategy
Leadership & Execution
Cross-Functional Leadership, Prioritization & Trade-offs, Data Analysis & Basic SQL, Agile (Scrum)
AI Prototyping & Dev
Claude Code, Lovable, Magic Patterns, Streamlit
APIs & Backend
OpenAI API, Supabase (pgvector), GitHub Actions
AI Assistants
NotebookLM, Perplexity, ChatGPT
Data Analysis
SQL (PLX)
Automation & Collaboration
Relay.app, Airtable, Notion, Miro, Asana
Analytics & Performance
Google Analytics, PostHog, YouTube Analytics, Optimizely
Bug Tracking & Documentation
Buganizer, g3doc, Google Sites
Design & Digital Assets
Adobe Suite (Basic), Canva, Artlist, Frame.io, Iconik.io
Content & Media Systems
YouTube CMS, Content ID
| Year | Job Title | Organization |
|---|---|---|
| 2025-Present | Independent Consultant, Product & Media | Independent · Clients incl. askshannon.ai & hgs Consultants |
| 2025 | Acting Executive Producer (parental leave cover) | Google Developer Product Marketing (contracted via Randstad Digital Switzerland) |
| 2024-2025 | Product Lead | Moniify |
| 2018-2024 | Senior Producer, Media Innovation & Research | Google Developer Media Lab (contracted via Advanced Systems Group) |
| 2016-2017 | Founding Team (Pre-Launch) | Lafluence |
| 2014-2017 | Strategic Partner Manager | YouTube |
| 2014 | Project Manager, Transmedia | Transform@lab |
| 2011-2014 | Audience & Media Strategist, Digital Advertising |
| Year | Certification / Course | Provider |
|---|---|---|
| 2026 | CAS in Applied Machine Learning & Information Processing (one-semester program; admitted, starts Sept 2026) | ETH Zürich |
| 2025 | AI Strategy (4-week program) | Reforge |
| 2025 | AI Productivity for Product Managers (4-week program) | Reforge |
| 2025 | Mastering Product Analytics (4-week program) | Reforge |
| 2025 | Certified Scrum Product Owner (CSPO®) | Scrum Alliance |
| 2023 | Virtual Reality & Augmented Reality (2-month program) | MIT xPRO |
| 2022 | Change: How to Turn Uncertainty into Opportunity | Franklin Covey |
| 2021 | The 6 Critical Practices for Leading a Team | Franklin Covey |
| Year | Degree | University |
|---|---|---|
| 2008-2011 | BSc: Business, Language & Culture (research-based degree taught in English & Spanish) | Copenhagen Business School (Denmark) |
🇬🇧
English
C2
🇨🇿
Czech
C2
🇪🇸
Spanish
B2
🇩🇪
German
B2
Testimonials
Feedback from my former colleagues, managers, and team members I led.
"Anna is the ultimate professional and lifts every team she's in! We had a brilliant run launching Moniify at breakneck speeds."
Co-Founder & Director at Benchmark Capital (former CPO at Moniify)
"Anna is thoughtful, thorough, and an exceptional manager. She spots opportunities quickly and builds the strongest possible outcome. I still model my management style after hers."
Product Graphics Producer, Apple (former Google Developer Media Lab)
"Anna combines analytical rigor with rare self-direction. She taught herself SQL to fill a critical data gap and delivered insights that shaped our strategy."
Head of Affiliate Operations, TikTok (former YouTube)
Let's work together.
If you're hiring for a product role or need help with strategy or execution on a project, I'm happy to explore whether we're a good fit.